Keds Represents Timeless American Style.
Keds: the art of what's possible.
In 1916, Keds created a timeless American original: a shoe with a soft rubber sole, so comfortable and quiet you could "sneak" up on your boyfriend. This original sneaker, called "the Champion," has remained a style icon for almost 100 years. From movie stars, artists and tennis pros, to first ladies and beatniks, just about everyone's had a pair of Keds.
America was founded on the premise of possibility and Keds is the canvas to help you discover and create your own.